24 February, 2022

Promoting Your Business Using Custom Lanyards

We’ve all been there. Entering a trade show and getting our passes and custom lanyards with a business name printed on them – or even several different businesses printed on them. At any conference we go to it is mandatory to be wearing lanyards for ID purposes. If you attend shows like this, or more importantly you display at these types of shows, have you ever considered advertising your business through printed lanyards.

It is a very cost-effective way to advertise. Basic lanyards with a simple "J" hook do not cost a lot of money, especially when purchased in large bulk quantities. Rather than spending a thousand dollars on a sign, you could supply an entire trade event with lanyards that have your business printed on them. The ROI you get is amazing. Everyone walking around the event is not only reminded of your business each time they have to reach for their ID card on the end, as they walk around, everyone they look at is also displaying your logo to them.

Many trade shows and conferences are based in entertainment areas, which means people also go outside the event to get their lunch or coffee. Walking with your lanyards around their necks means they are also showing your business name to countless amounts of people on the streets. If you add some useful attachments such as an O ring for keys or a mobile phone holder, it will also ensure people use the lanyards for long after the event is finished.

If you want to add some pizzazz, go for a full-colour sublimation lanyard. They might cost a little more, but you can then add full-colour graphics to your lanyards to give them the wow factor. They are fantastic for movie previews or gamers. You can print a scene from the movie, along with your studio name. They would instantly become collector items, adding even more value.

Getting custom lanyards will guarantee increased visibility on the tradeshow floor, boosting your sales leads, and ultimately, creating more profits. People are very busy at tradeshows, trying to get to all the booths they want to get to, plus seeing new suppliers. In their rush, they may miss your booth, but you don’t need to panic. They have a reminder for your business because of the logo imprinted lanyards you supplied for the event. It’s a way to keep your company name insight, ensuring you don’t get forgotten, even if they didn’t get to visit your booth.

There is a large branding area on lanyards and usually, it is repeated several times around the length of it, so make sure if you are putting details of your business, to keep the font simple and bold. The easiest information people retain are website details, so if you have a choice between advertising your website or phone number, go with the website, as people will remember this a great deal easier than a series of numbers.

Using custom lanyards and supplying them for trade events, makes a lot of sense. If you are not quite sure what would best suit your needs, give us a call or send us an email and we’d be happy to guide you through so you get the best lanyard for maximum effect.

The Lanyards Only Team