passenger at airport

28 August, 2023

Elevate Your Travel Brand Visibility

Whether you are an airline, hotel, or tour operator, incorporating branded lanyards into your marketing strategies can leave a lasting impression on your customers and foster brand loyalty. Let's delve into the various ways lanyards can be used to enhance the travel journey for businesses and travellers.


1. Elevate Brand Visibility

Crowded Airport

In the fiercely competitive world of the travel industry, standing out and capturing the attention of potential customers is paramount. Among the myriad of marketing strategies available, branded lanyards present a simple yet powerful tool to elevate your brand visibility and make a lasting impression on travellers. As walking advertisements, lanyards offer a unique opportunity to showcase your travel business, create curiosity, and potentially attract new customers. They can transform passengers into enthusiastic brand ambassadors, driving your brand's reach far beyond the confines of the airport or tourist destination.

Picture this - a sea of passengers making their way through bustling airports or popular tourist attractions, each adorned with a lanyard displaying your airline's distinctive logo or your hotel's eye-catching design. They instantly transform travellers into walking billboards, carrying your brand message wherever they go. The omnipresence of your logo catches the attention of fellow travellers, airport staff, and even bystanders, exponentially increasing your brand's exposure.


2. Strengthen Customer Loyalty

Loyalty Program

In the fast-paced and competitive world of the travel industry, cultivating customer loyalty is a crucial element for success. As customers have a myriad of choices when it comes to airlines, hotels, and tour operators, businesses need to implement effective loyalty programs to retain existing customers and attract new ones. The humble lanyard is one innovative and versatile tool that has gained momentum in loyalty programs. Using them in loyalty programs can unlock a host of benefits for the travel industry, fostering stronger connections with customers and enhancing their overall journey.

Loyalty programs are built on the principle of rewarding customers for their repeat business. Lanyards can act as a tangible and desirable reward that adds a touch of exclusivity to the loyalty program experience. Clients appreciate receiving physical items that they can use and showcase, and lanyards fit this criterion perfectly. As they wear them, they proudly display their loyalty to the travel brand, creating a sense of pride and accomplishment.

A well-designed one becomes more than just a functional accessory; it transforms into a symbol of the customer's connection with the travel brand. Every time a loyal customer wears one, they are reminded of their positive experiences and the benefits they have earned through the loyalty program. This reinforcement of brand affinity goes beyond transactional relationships and fosters a deeper emotional connection with the travel business.

Referral programs are powerful tools for customer acquisition. Loyal customers, motivated by the perks of the loyalty program, are more likely to become advocates and recommend the travel brand to friends, family, and colleagues. To further encourage referrals, consider offering extra rewards or incentives to loyal customers who successfully bring in new customers through their recommendations.

Loyalty programs are not just about rewarding customers for their current patronage; they are about fostering long-term relationships. Branded lanyards, as a part of a well-designed loyalty program, symbolize a commitment to the customer's ongoing journey with the travel brand. By consistently providing value and exclusive benefits through the loyalty program, the travel business can cultivate lasting loyalty and turn occasional travelers into lifelong advocates.


3. Seamless Travel Experience

Lanyard With Card Holder

A seamless travel experience is the Holy Grail for both travellers and the travel industry. Travellers seek convenience and efficiency, while the travel industry aims to provide exceptional service to their customers. In the context of a loyalty program, incorporating additional features into the lanyards can play a pivotal role in achieving this goal. Detachable ticket holders and cardholders are two functional elements that can elevate the overall travel experience and leave a lasting impression on loyal customers.

These functional elements enhance the overall travel experience by providing easy access to essential documents or frequent flyer cards during check-ins or boarding. Such thoughtful touches demonstrate that the travel business genuinely values its loyal customers, making their journey smoother and more enjoyable.

Detachable ticket holders are a game-changer for travellers. How many times have they fumbled through their bags or pockets to find their boarding pass or event tickets? With a detachable ticket holder on their loyalty program lanyard, this frustrating experience becomes a thing of the past. It becomes a secure and easily accessible spot for storing important travel documents.

During check-in, loyal customers can simply detach their boarding passes from the lanyard and present them to the airline staff or self-check-in kiosks effortlessly. This saves time and reduces the risk of misplacing crucial documents, especially during busy airport moments.

Additionally, detachable ticket holders can be a valuable feature for travel businesses that organise events, tours, or excursions. Passengers can keep their event tickets safely on the lanyard, avoiding the need to carry around extra items during their travels.


4. Exclusive Promotional Items


One highly effective approach to creating memorable experiences and forging lasting connections with customers is to offer exclusive promotional items that leave a lasting impression on them. With their functional appeal and eye-catching designs, branded lanyards present an incredible opportunity for travel businesses to delight their customers and extend their brand reach through strategic promotional giveaways. They can serve as exclusive promotional items, creating a tangible connection between the travel brand and its cherished customers.

The allure of exclusivity has a powerful psychological impact on customers. When travel businesses offer lanyards as promotional items, it evokes a sense of being part of an exclusive club or community. Whether it's personalised for frequent flyers, a unique design for specific tour groups, or a special edition for loyal hotel guests, these limited offerings make customers feel valued and appreciated.

Travellers seek more than just a transactional relationship with travel brands; they crave memorable experiences and meaningful connections. Lanyards, handed out as exclusive promotional items, become treasured souvenirs of those experiences. Each time they use or glance at it, they are reminded of the positive moments associated with the travel business, be it an exciting group tour, a relaxing hotel stay, or a smooth flight with their favourite airline.

You can tailor lanyards to cater to the preferences and interests of different customer segments. Personalisation can include adding the customer's name, customising the design to reflect specific destinations or tour themes, or even incorporating elements that align with the customer's loyalty tier. This level of personalisation enhances customer engagement and loyalty, making them a cherished possession for every individual.


5. Forge Partnerships and Collaborations


Forging partnerships and collaborations has emerged as a potent strategy to enhance the overall travel experience. Branded lanyards present an innovative and versatile canvas that can be leveraged to foster partnerships and create unique collaborations within the travel ecosystem. By teaming up with other travel-related businesses or local attractions, travel brands can offer customers a more comprehensive and immersive experience during their journeys, cultivating a sense of community and adding value to their travel offerings. They can act as catalysts for fostering partnerships and collaborations that leave your clients with unforgettable memories.

Every travel destination is rich in unique stories, culture, and experiences. Collaborating with local attractions or businesses to create destination-specific lanyard designs is a celebration of the destination's essence. Whether it's incorporating iconic landmarks, cultural symbols, or natural wonders, these lanyard designs become wearable mementos that connect people more deeply with the destination they are exploring.

Partnerships and collaborations with local businesses go beyond just creating attractive designs. They represent a commitment to supporting the local community and economy. By featuring the logos or branding of local shops, restaurants, or artisanal craft businesses on them, travel brands actively promote and showcase the destination's unique offerings. Clients, in turn, feel more connected to the local culture and are encouraged to explore and engage with local businesses.

Lanyards offer the opportunity to curate themed experiences for people. By collaborating with other travel-related businesses, such as adventure sports companies, wellness retreats, or culinary experiences, travel brands can create themed lanyard designs that align with these experiences. For example, a lanyard designed in partnership with an adventure sports company could feature images of adrenaline-pumping activities like rock climbing or surfing. Such collaborations deepen the travel experience and cater to diverse traveler interests.

Partnerships and collaborations can also offer exclusive access and perks to loyal customers. For instance, a partnership between an airline and a luxury resort might include lanyards that grant access to private lounges or special discounts on accommodations. Such exclusive benefits add value to the loyalty program and incentivise people to choose the travel brand for their future journeys.


6. Safety and Security

Ensuring the safety and security of passengers and guests is of paramount importance. Amidst the hustle and bustle of airports, hotels, and tourist attractions, a simple yet effective tool is using a lanyard. They are now more than just fashionable accessories in the travel industry but indispensable tools for ensuring safety and security for all.

They are an efficient means of displaying identification cards and credentials, which is crucial in the travel industry. From airport personnel to hotel staff and tour guides, employees can wear them prominently displaying their identification badges. This visible identification allows people to easily recognise authorised staff members, fostering trust and confidence in the environment.

Additionally, lanyards with built-in cardholders or badge reels enable quick and convenient access to secure areas. Airport employees can easily swipe their access cards to enter restricted zones, and hotel staff can easily access guests' rooms. This streamlined access control system enhances security and optimises operational efficiency.

In large travel establishments like airports and hotels, using lanyards of different colours for various staff roles helps people identify personnel at a glance. For example, airport security personnel might wear red ones, while customer service representatives wear blue ones. This colour-coding system aids people in easily identifying the right staff member to approach for assistance, creating a sense of order and efficiency.

For tour operators and adventure travel businesses, safety is of utmost concern, especially during outdoor activities and excursions. Lanyards can be equipped with safety features to enhance participants' security. For instance, breakaway connectors can prevent accidental strangulation during activities like zip-lining or hiking. Reflective elements also improve visibility during night tours or low-light conditions, reducing the risk of accidents.

Travellers often face language barriers or unfamiliar medical systems when abroad. Including a medical information card or an emergency contact card in the lanyard can provide crucial details to medical personnel in case of emergencies. This information could include allergies, medical conditions, blood type, and emergency contact details, allowing for prompt and accurate medical assistance.

They can play a practical role in keeping participants together and easily identifiable in group tours. Tour members can wear them with the tour's logo or a specific group identifier. This way, the tour guide and other participants can quickly spot and account for all members, ensuring a smooth and organised experience during the tour.

In conclusion, branded lanyards offer a multitude of benefits for the Travel industry. By incorporating these simple yet versatile items into your marketing strategies, you can elevate brand visibility, strengthen customer loyalty, and enhance the overall travel experience for your clients. From promotional giveaways to functional tools for safety, the possibilities are endless.

Remember, it's not just a lanyard – it's a symbol of your commitment to providing exceptional service and memorable experiences. So, let your brand travel far and wide with the help of them!

The Lanyards Only Team