5 August, 2022
Can Lanyards Be Used in Marketing?
Lanyards are mainly used to carry ID cards, keycards, or some other kind of card that must be easily accessible in the workplace or any large-scale social event. However, most people don’t realise that lanyards can also be used in various marketing activities and should be considered an integral part of any comprehensive marketing campaign.
In fact, many companies now distribute free lanyards with their business cards or other promotional materials because they can effectively increase awareness and brand recognition while keeping users organised and preventing the loss of essential items.
Why use branded lanyards
You can share your name and company logo by giving out branded lanyards. Lanyards help with branding, but they also help with keeping important things secure. This is especially useful for events and festivals where tons of people will talk about your brand.
Your lanyard will help keep your wallet, phone, badge, and keys together so that you don’t lose anything. Different lanyards include breakaway buckles, pull-tab breakaway buckles, adjustable neck straps, and split rings for attaching keys. Contact us today if you’re unsure which type of lanyard is best for your business or event. Based on price points and customisation options, we will know what kind will work best for your needs.
What are the benefits of using branded lanyards?
When you have employees wearing your company’s logo, more people will notice that logo. With more people noticing it, those customers will become potential new clients for your business. In addition to getting more attention for your business, using a lanyard with a company’s name and logo on it is also a great way to promote brand awareness.
Since someone is always wearing it, anyone who sees that person might also see that they are wearing something branded with your company name. If they don’t already know what you do or what kind of products you sell, they could find out by looking at it or even asking about it.
Why should you use branded lanyards?
Lanyards help keep items safe, while at the same time, they provide a great way to promote your brand and organisation. It’s been proven that branded lanyards are four times more likely to appear on Pinterest than any other item of clothing, which means that these clever items can get your brand noticed. Another advantage is that it’s cheap and easy to order branded lanyards online, meaning you can include them in events or promotions.
Using branded lanyards will have a useful promotional tool without breaking your budget. They also come with holes designed for carrying ID badges, allowing you to give out your cards while keeping them safe from theft. And if you want to take things further, try adding custom lanyard clips to add extra style and colour. This helps draw attention to your business or organisation and ensures that your name remains visible throughout an event. If safety isn’t enough of an incentive, then maybe saving money will be – after all, what could be better than getting something useful for free?
Most companies choose to offer their customers free branded lanyards as part of a loyalty scheme or rewards program. This makes sense because if someone has already bought one of your products, then there’s no reason not to reward them by giving away something else free. And it doesn't stop there - many brands also use custom lanyards as part of their social media campaigns.
The Lanyards Only Team