20 April, 2023

5 Design Tips for The Perfect Promotional Lanyards

Promotional lanyards are one of the best ways to promote your brand and gain visibility in crowded places, like trade shows and conventions. They’re also great for networking events and conferences where you want to connect with other attendees in an eye-catching way without being overbearing. But many business owners don’t know how to design the perfect promotional lanyard, especially if they aren’t experts in design or have never used promotional products before.

1. Start with Quality Materials
When it comes to choosing the right materials for your lanyards, quality should be your top priority. Not only will high-quality components make your lanyards look and feel more professional, but they'll also be more durable. It means they'll last longer and get more use. Choose a strong polyester or nylon fabric for the strap and metal for the clip and hardware. Avoid plastic components, as they're more likely to break or wear out over time.

2. Completely Customise Your Designs
One of the great things about custom lanyards is that you can completely customise your designs to fit your brand identity. You can choose the colours and materials and even add an emblem or logo. Plus, there are a variety of printing methods available, so you can make your lanyards stand out.

3. Choose a Style That Matches Your Brand
One of the most important aspects of designing promotional lanyards is choosing a style that matches your brand. You want your lanyards to reflect the values and personality of your company, so take some time to consider what kind of image you want to project.

4. Set a Budget That Fits Your Needs
No matter how big or small your budget is, there are plenty of ways to ensure your lanyards get noticed. 
Here are a few tips:

• Go for bright and bold colours – they’ll help your lanyards stand out from the crowd.
• Use unique materials – think outside the polyester thread.
• Be creative with the design – think beyond a simple logo or company name.
• Keep it clean and readable – remember, people will be wearing your lanyards around their necks.
• Consider adding extras – like key rings or badges, to make your lanyards even more useful.

5. Get Advice From Suppliers
Research what kind of lanyard would be most successful for your company or event. You want something that will appeal to your target audience and help you stand out from the competition.

Choose a supplier who has experience in designing and manufacturing promotional lanyards. They will be able to advise you on the best materials and printing methods to use. Decide on the size, shape, and colour of your lanyard. You want something eye-catching and memorable but not too over-the-top. Keep it simple.

Conclusion
Talk to other lanyard users about what has worked well for them in the past. They may have some great ideas that you can use for your own lanyards. Figure out your target market and what type of lanyard would appeal to them. Are you trying to reach high school students or corporate professionals? Nonetheless, keep your design simple but memorable. You want people to remember your lanyard, but you don't want it to be so busy that it's hard to read.

The Lanyards Only Team