3 March, 2023

4 Ways to Make Promotional Lanyards Work for Your Next Event

Promotional lanyards are excellent giveaways at tradeshows, events, conferences, and other gatherings where you want to stand out from the crowd. Many people keep their business cards in one pocket and their ID or access pass in another, so they’ll be glad to use your promotional lanyard in addition to these. And if they don’t need these things right away, the lanyard will be easy to grab when they do. Use these tips to make promotional lanyards work for your next event to take advantage of this effective marketing tool.

1. Where are the get-togethers?
Promotional lanyards are often used at conventions, trade shows, and other events where businesses network and try to promote their brand. But they can also be used at more personal events, like birthday parties, barbecues, and family reunions.

2. How many people are attending?
Figure out how many people will be attending your event. This will help you determine how many lanyards you'll need to order. Choose a lanyard that fits the theme of your event. You want something that will stand out and be remembered. Once everything is set, order enough lanyards for everyone who will be attending your event. This way, everyone can have one to wear.

Decide what you want your lanyards to say. This could be your company name, website, or a slogan related to your event. Get creative with how you hand out the lanyards. You could have someone dress up in a costume or hand them out at the door as people arrive.

3. What do you want to promote?
A lanyard is a great way to promote your brand or event. They are versatile, affordable, and can be used in various ways. Here are ways you can make lanyards work for your next event:

• Use them as name badges. This is a great way to get people to wear them and show them off.
• Give them away as freebies. People love free stuff, so this is a great way to get people interested in your brand or event.
• Use them as part of a contest or giveaway. This is a great way to generate excitement and get people talking about your event.
• Sell them as merchandise.

4. Will there be kids at the event?
If Yes, then you need lanyards. Kids love getting their own special lanyard to hold onto their things. And you can put your company logo on them, so it's a win-win. But how do you make sure lanyards are appropriate for your event? Here are some tips:

• Keep the design simple. You don't want to overwhelm kids with too much information or too many colours.
• Stick to a single colour scheme. This will make your lanyards look more professional and cohesive.
• Choose a durable material. Lanyards see a lot of wear and tear, so you'll want something that can withstand tugging and pulling.
• Avoid using sharp objects in the design.

When you follow the above tips, you will make it easy to use lanyards in your marketing strategy.

The Lanyards Only Team